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Tobi Lütke on Creating Shopify for Americans as a German in Canada
Conversations with Tyler
**Trust but verify **
Companies that foster an environment where employees can pursue their highest ambitions thrive by allowing for both high performance and the possibility of underperformance. Embracing this duality encourages creativity rather than stifling it, countering the tendency to view failures as disasters. The integration of tools that enhance productivity, akin to a co-pilot in coding, enables teams to work more efficiently and gain insights rapidly. Automated systems for verification and testing serve to support this process, making operations feel engaging and game-like. This approach not only enhances the workplace culture to be more enjoyable but also leads to the development of better products. Acknowledging the trade-offs involved, it is essential for organizations to navigate the downsides while reaping the societal and productivity benefits that come from fostering trust in the workplace.
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