Creating Things that Are Influential and Shareable in the Post-Google Age

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Key takeaways

Transcript

Episode notes

Generic words may not lead to top search results and being further down in ranking could be equivalent to being invisible
Winning the search game involves getting the public to look for specifics instead of persuading Google to find you
Changing the culture involves engaging with people to make them want to share specific details, thereby making it easier to find in search results

Sharecropping doesn’t get you very far

Akimbo is a weekly podcast created by Seth Godin. He's the bestselling author of 20 books and a long-time entrepreneur, freelancer and teacher.

You can find out more about Seth by reading his daily blog at seths.blog and about the podcast at akimbo.link.

To submit a question and to see the show notes, please visit akimbo.link and press the appropriate button.

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