Blogs and Platforms and Permission (E)
Akimbo: A Podcast from Seth Godin
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Creating Things that Are Influential and Shareable in the Post-Google Age
Generic words may not lead to top search results and being further down in ranking could be equivalent to being invisible/nWinning the search game involves getting the public to look for specifics instead of persuading Google to find you/nChanging the culture involves engaging with people to make them want to share specific details, thereby making it easier to find in search results
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