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SPI 655: How to Build Stories That Sell Big with Dr. J.J. Peterson
The Smart Passive Income Online Business and Blogging Podcast
Using the 'So That' Test to Make Your Customer the Hero
The speaker recommends doing the 'so that' test to make the benefit of a product or service obvious in marketing./nFinishing the sentence 'so that what' can move from making the product the hero to making the customer the hero./nUsing the word 'accountability', a good 'so that' statement could be to highlight the benefit of hitting deadlines and staying on track.
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