The insight is about the importance of reflecting certain ideas back to the audience and ensuring that the audience sees themselves in the message. It emphasizes the significance of understanding how the audience perceives a certain idea, as well as the need for intentional communication to avoid misinterpretation. The snip also highlights the crucial role of the user in communication, stating that the success of communication depends on how well it is understood by the audience.
Elizabeth McGuane is a UX director at Shopify and the author of Design by Definition, a book about the impact of language in user experience. As you might imagine, that’s a subject I’m keenly interested in, so I was excited to speak with Elizabeth about it.
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