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How To Master Storytelling
My First Million
Importance of Frames Over Hooks
The key insight is that while hooks are essential to grab attention with a captivating statement, frames play a more critical role in connecting ideas and making them relevant. Frames involve positioning an idea in a way that changes its significance and relevance, connecting seemingly unrelated concepts. Unlike hooks that are mainly attention-grabbing statements, frames focus on the substance of the idea and how it can be made relatable, applicable, and engaging to the audience. Therefore, the effectiveness of framing ideas is emphasized for writers to create deeper connections and provide substantial value to the audience beyond just generating immediate interest.
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