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#167: Email | Email Marketing Teardown: Best Practices in 2024 with Jay Schewedelson and Pierce Uijainwalla
B2B Marketing with Dave Gerhardt
Analyzing Email Invitations: Best Practices for Webinars
Using a colon in the subject line can significantly boost email open rates, and a double colon is particularly rare. The invitation should have a compelling hook to draw in the audience. Clearly stating the duration of the webinar is essential, as participants want to know what to expect regarding time commitment. Avoid generic calls to action like 'register now'; instead, use phrases such as 'I want in. Save my spot,' which feel more engaging and personal. The initial hook should be impactful and attention-grabbing, while ensuring that key information stands out for clarity. It’s also important to consider the effectiveness of on-demand webinar views; most people prefer attending live due to the interactive nature of events, making live attendance a critical factor in engagement. Overall, focusing on captivating subject lines, clear duration, effective calls to action, and emphasizing the value of live participation enhances the effectiveness of webinar invitations.
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