Planet YouTube
Land of the Giants
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Empowering Creators Fuels Growth
In 2007, a transformative revenue-sharing model was introduced, allowing creators to earn money from their content on YouTube. This initiative encouraged users to engage actively with the platform, turning it into a marketplace for creative expression and income generation. It exemplified a blend of altruism, letting users dictate internet content, while also serving as a strategic business move to enhance platform growth.
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