Great companies can succeed across various market conditions due to their exceptional products, which resonate deeply with consumers. Unlike average products, which struggle during downturns as consumers become more cautious with spending, standout offerings maintain relevance and demand. Consumer behavior shifts based on economic confidence; individuals may splurge in prosperous times but drastically cut back during economic strain, often leading to overarching budget cuts on products and services. Companies like Airbnb and Amazon experience softness among price-sensitive consumers, whereas brands like Uber thrive as premium options. Ultimately, founders and investors should prioritize achieving product-market fit, strong team dynamics, and product quality over macroeconomic fluctuations.

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