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Building Your Startup’s Attention Flywheel with Vijay Chattha (Founder of VSC)
The NFX Podcast
Patience and Authentic Communication in Storytelling for Founders
Founders should exercise patience with the storytelling process, as immediate results may not always be achievable, especially with larger media outlets. Avoiding jargon is crucial as it signifies inexperience; clear and exciting communication for the non-technical audience is essential. Founders should understand that storytelling extends beyond PR to include social media, community building, newsletters, and website content. Being human and authentic in communication across various platforms leads to greater success, connecting better with the audience's preferences and style.
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