The Importance of Delivering in America

"Palo Alto Delivery" was born when four founders created a landing page with eight PDF menus of restaurants in Palo Alto. The founders listed a Google voice number and got their first order from a real customer who ordered Pat Thai and spring rolls. They couldn't transact on the website, so they collected payment through personal Square account. It wasn't the most exciting or smooth experience, but it answered the question of whether customers want delivery from places that never offered it before.