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Shane Smith
Tetragrammaton with Rick Rubin
Cultivating Global Connections Through Culture
A successful approach combines a refined taste in American and global culture, emphasizing the importance of cultural affinities across different cities. By establishing partnerships with local publishers and creators in markets like England, the model leverages local insights while sharing curated content from various global cultural hubs. This collaboration leads to an enhanced and diverse product as contributions from multiple cities enrich the brand's offerings, showcasing a blend of local and international influences.
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