Introduction of transparency in medication pricing has led to profound changes in the industry. This has prompted incumbents to imitate the approach, albeit with less transparency. Costplusdrugs.com has saved millions of customers substantial amounts of money, with instances of reducing annual costs from $26,000 to $200. The platform offers chemotherapy medication for $21 while a competing pharmacy priced it at $2,000. The speaker plans to expand the drug offerings from a few hundred to 2,400, with a goal of including brand drugs in the future. The high prices of medicines in America are not solely due to drug companies' greed, but also because of the differentiation between generic and branded drugs.