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My First Million cover image

The Secret Founders Of +$1,000,000,000 Brands

My First Million

NOTE

Finding Market Needs and Marketing Techniques in the Beauty Industry

A person with a great attitude explains a simple process for finding market needs. They look for differences in people's appearances, like good versus bad skin or brown versus white teeth. They then find and promote the appropriate products, often involving a developer, celebrity, or compelling story. Their initial successful marketing technique was using infomercials.

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