Startups thrive on intense work ethics, contrasting sharply with corporate cultures that increasingly prioritize comfort over performance. In startups, the expected dedication and rigorous attendance differ significantly from the corporate expectation of flexible work arrangements, such as working from home. This shift reflects a broader trend in American work culture, where success and relentless performance are being overshadowed by a growing preference for comfort. The disparity is compounded by executives who often present inauthentic personas, crafted by PR teams, which can lead to confusion about corporate values and contribute to a moral and ethical detachment among employees. Such inauthenticity opens the door to unacceptable practices, such as employees juggling multiple jobs, as individuals feel compelled to align with what they perceive as acceptable behavior in this climate of discomfort with hard work.