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Lessons from CMOs, Great Storytelling, Freelance vs. Full-time, Follow Your Energy
Founder's Journal
Success in Marketing: Inserting Brand into Culture
Successful marketers excel at identifying trends in culture that have not been widely recognized yet and strategically inserting their brand into it. This proactive approach allows brands to gain visibility and benefit by being the first to align themselves with emerging cultural phenomena. Examples such as Calvin Klein's collaboration with a popular TV show character and Mischief's successful viral marketing campaign with big red boots illustrate the effectiveness of this strategy in amplifying brand visibility and engagement within the market.
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