#19 - Tom Kemp - Containing Big Tech
The Other Web
Mandatory Support for Opt-Out Signals
The key insight is the importance of mandatory support for opt-out signals, like the global privacy control, to prevent cookie fatigue and allow users to easily indicate their preference not to have their data shared or sold. This would enable individuals to send a signal through their browser or mobile device to protect their data privacy and avoid the need to constantly deal with cookie notifications. By implementing this, it would streamline the process and enhance the privacy protection for individuals interacting with first-party data.
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