"I've never seen an idea that just takes off from the get perfectly. You know? No of course," he says. "Experimentation is incredibly cheap actually there's really clever ways to hack a scrappy experiment all of a sudden data starts becoming cheaper and then you run out of excuses" The author has written three chapters in his new book about how to make experiments cheaper faster scrapier.
In this episode we sit down with Jeremy Utley of the Stanford d.school to discuss his new book, Ideaflow, which is all about how to create a practice for producing and trading ideas in massive quantities – whether in an organization or as an individual entrepreneur or content-creator – along with a system for sorting the garbage from the gold. We discuss, among many other things, why it is important to focus on input more than output, how to stop obsessing over quality while generating quantity, and peanut butter pumps.