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#337 Napoleon's Maxims and Strategy

Founders

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The Power of Public Opinion in Business

The insight highlights the story of a businessman who aimed to sell electric service to every citizen in Chicago, despite projections of only 25,000 potential customers. He then gained a customer base equivalent to one-eighth of the entire US population. This demonstrates the underestimated power of public opinion in business, with the businessman emphasizing that everything a business does is part of public relations, echoing Napoleon's view that with public opinion, everything becomes easy. This underscores the importance of businesses telling their own story to shape public opinion in their favor.

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