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Synergies in a Luxury Group
Identifying the potential areas for synergies and recognizing where to avoid them is crucial for unlocking value in a luxury group. Negotiating advertising, real estate, and distribution deals, as well as facilitating career advancement within the company, are considered as key areas for synergies. However, it is essential to maintain separation and avoid synergies when it comes to creative aspects such as design ownership within different fashion houses. This distinction is emphasized to prevent interference with the autonomy of creative professionals.