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Microsoft CTO Kevin Scott on How Far Scaling Laws Will Extend

Training Data

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Data and Ads: The Future of AI Referral Monetization

Search engines currently host vast amounts of data in indices, poised for retrieval, and there is a consensus on the viability of their existing business models encompassing SEO, advertising, and traffic generation. As AI applications evolve, a new business model will emerge for monetizing referral data accessed by these agents. Potential monetization strategies may involve subscription models, rev shares, licensing, or innovative advertising approaches. Entrepreneurs are encouraged to explore novel ad formats specifically tailored for AI agents, which will share characteristics with traditional advertising units centered on delivering significant value to users with relevant information and services. The importance of quality and relevance will be paramount, and an auction model may likely emerge to assign value to these transactions, highlighting the economic worth of referrals in this transformed landscape.

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