Focus Content, Not Just Traffic

Successful content strategies require alignment with the target audience's interests rather than just driving traffic. Initially investing in content based on general keyword research led to attracting users who were more interested in unrelated topics than the core product. This approach resulted in a significant increase in traffic but no corresponding growth in user signups, revealing that prioritizing vanity metrics without relevance to potential customers ultimately hinders business objectives. A more tailored content strategy is necessary to convert traffic into meaningful engagement and signups.