Adspend with Ash Melwani and Rabah Rahil cover image

EP 22 - What's Working Right NOW In Media Buying?

Adspend with Ash Melwani and Rabah Rahil

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How Much Are You Testing a Week?

For an account i have spending 700 ka a month. We only have three campaigns going, maybe six adsets max. They're just fat, like five to seven k daily budgets. And i have the exact same structure for an account spending 30 k a month and just slimmer budgets. And it works. So, but from a creative testing perspective, what i used to do is kind of house it in its own bucket. I build all the ads with in there, get the post ides, then bring em to the creative testing side of things. But normally we'll test four to five adsets a week, nothing too crazy,. which means four to five new ad sets.I

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