The Importance of Proper Planting for Truffles

Jeffrey has never been able to taste the whiteish truffles and the white Alba truffle side by side, and obviously he's biased, but he thinks a lot of the Alba's superior reputation is for other reasons, not because it tastes any./nBetter./nOne is marketing. That region of Italy has done a great job of marketing their truffle. Number two is size. They're able to get big ones,./nAnd three is rarity, so there's not many of them, and so that tends to drive the price and the lower up. But the slightly second rate status didn't stop Jeffrey from trying his hand at the Bienketto, which nobody had grown in America before he and his colleagues were hired by a wealthy businessman to figure this all out. The first thing they had to do was get the truffles to hook up to the roots of the local North Carolina pine trees.