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How to (Legally) Destroy Your Competition | Ep 740
The Game w/ Alex Hormozi
Leverage Established Brands for Success
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Business owners can enhance their value creation efforts by investing time and resources in building ventures that are secure and profitable, as exemplified by the potential high revenue from intellectual properties like books. Royalties present a substantial income opportunity; established brands, such as Oreo, offer licensing agreements that leverage their extensive brand recognition. By collaborating with well-known brands through licensing deals, new businesses can benefit from pre-existing marketing efforts and consumer trust. This strategy can lead to the successful launch of small businesses that capitalize on recognizable flavors and products, as demonstrated by a venture that created supplements based on popular candies. Overall, utilizing established brands can propel smaller enterprises to greater success with reduced marketing challenges.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode