The Funnel and Revenue Math w/ Matt Plank (CRO, Rippling)
The Science of Scaling
00:00
The Importance of Revenue Math and Demand Generation in Growing a Business
The speaker discusses the importance of revenue math in demand generation./nThe speaker highlights a key graph at Rippling that measures the number of demos per month./nThe capacity model at Rippling focuses on the number of demos needed per sales representative./nIn the past, mid-market reps at Rippling were responsible for a high number of accepted demos per month.
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