#706: 5 Emotions Your Audience Should Feel to Buy Your Product: Writing Edition with Founder of The Copy Posse, Alex Cattoni
The Amy Porterfield Show
Sell with Purpose: Address Issues Before Products
A successful approach to selling involves a structured framework that begins with clearly identifying the core problem faced by potential customers. Next, one must articulate the resulting pain, making it relatable and urgent. Following this, introduce a prescription, which is the solution tailored to address the identified problem. It's crucial to pivot to personal qualifications, establishing trust and credibility about why one is suited to provide the solution. Positioning further entails highlighting both personal authority and the superiority of the solution compared to alternatives. Finally, product introduction should only occur after addressing these elements, demonstrating that effective sales rely on a buildup of relevance and trust before presenting a product.
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