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Challenge of aIRD vs WEIRD Culture Perception
The concept of aIRD culture challenges the notion of WEIRD culture, which stands for Western, educated, industrialized, rich, and democratic. aIRD culture serves as a consciousness-raising device, highlighting the psychological and cultural variations around the world. It points out that populations in the West, especially Americans, Canadians, Europeans, and Australians, exhibit peculiar psychological traits. The term 'WEIRD' is a rhetorical device that underscores the uniqueness of Western cultures compared to the rest of the world, cautioning against assuming one's cultural norms as universal.