Design Matters with Debbie Millman cover image

Best of Design Matters: Rick Rubin

Design Matters with Debbie Millman

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Momentum in Creativity: When Better Turns to Worse

The quality of creative work is not directly correlated with the amount of effort invested. Continuously refining a piece can lead to improvement, but there is a critical threshold where further attempts may diminish quality. Once a creative flow shifts from enhancement to decline, the likelihood of regaining positive momentum decreases. In the moment, maintaining awareness of this shift is crucial, as revisiting an idea later may yield better results.

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