
Building a Billion Dollar Company and Weathering Economic Downturns with Ben Thompson
The Sachin and Adam Show
Focus on Target Market and Product Vision
The company's mistake was hiring enterprise salespeople instead of focusing on selling to SMBs, leading to a dev roadmap dictated by large customers and a product not aligned with the company's vision. To rectify this, they had to inform their largest customers that they would no longer support them and had to focus on their product vision to avoid bankruptcy.
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