Andrew Schulz's Flagrant with Akaash Singh cover image

Russ Reveals Evil Secrets of Music Industry, How Artists FAKE Streams, & Problem with Drug Culture

Andrew Schulz's Flagrant with Akaash Singh

NOTE

Fake Streams as a Marketing Expense

Labels are buying streams from Spotify to boost the visibility of songs on playlists. The mechanics of faking streams are undisclosed, but it's rumored to involve streaming farms or hacking IP addresses. Labels see the spending as a marketing expense, as fake streams lead to real money through increased visibility and placement on playlists. This approach is mainly used for established artists and aims to enhance the perceived popularity of their songs without raising suspicion.

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