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Russ Reveals Evil Secrets of Music Industry, How Artists FAKE Streams, & Problem with Drug Culture
Andrew Schulz's Flagrant with Akaash Singh
Fake Streams as a Marketing Expense
Labels are buying streams from Spotify to boost the visibility of songs on playlists. The mechanics of faking streams are undisclosed, but it's rumored to involve streaming farms or hacking IP addresses. Labels see the spending as a marketing expense, as fake streams lead to real money through increased visibility and placement on playlists. This approach is mainly used for established artists and aims to enhance the perceived popularity of their songs without raising suspicion.
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