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Characteristics Over Returns
In factor research, characteristics are deemed superior to returns for creating factors. While academics traditionally focus on return-based models, practitioners recognize that leveraging characteristics provides a more practical and effective means of understanding market dynamics. The distinction is critical as it influences investment strategies, highlighting the need for practitioners to consider the practical implications of factor models over purely academic approaches. Referencing seminal works, such as the Fama-French papers, underscores the evolution of these models and the ongoing debate between academic theory and practical application.