RV141 - MUST LISTEN: The Foundational Principles of an Integrated Go-to-Market (GTM) Team | Chris Walker Weekly episode 3
GTM Live
The Rise of Go-To-Market Strategy Role
The evolving landscape of B2B professional interests is shifting towards the effectiveness of outbound strategies and the role of Sales Development Representatives (SDRs). A new opportunity is emerging where individuals with backgrounds in marketing operations and demand generation are well-suited to lead the go-to-market strategy. This role involves connecting departments, optimizing data for pipeline creation, conversion, and account expansion. Marketers and marketing operations professionals have a unique perspective on data analytics compared to SDR managers or sales leaders, making them prime candidates for this strategic role. In the future, the go-to-market strategy role is predicted to become crucial, acting as the chief of staff for the Chief Revenue Officer (CRO) and the Chief Marketing Officer (CMO), overseeing measurement, investment recommendations, and budget allocation across the entire go-to-market efforts.
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