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A War Is Coming Over Hollywood Pay
The Town with Matthew Belloni
Payment in Success Strategy for TV Shows
Apple and Netflix are exploring a payment strategy where creators receive bonuses based on the success of their TV shows instead of upfront payments. Apple is focusing more on television content and plans to implement a system where bonuses are granted depending on the show's popularity, effectiveness in attracting new customers, awards, and other metrics. Shows will be ranked based on performance, with the bottom 50% not receiving back-end bonuses, while the top performers will receive increasing rewards. This approach is similar to Disney's Series Bonus Exhibit (SBE), which has replaced back-end compensation with bonuses tied to success metrics. By implementing this strategy, companies like Apple and Disney are reducing upfront payments to creators in exchange for potential bonuses based on the show's success.
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