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BiggerPockets Real Estate Podcast cover image

444: 150 Deals at Age 22 by Putting Relationships Over Profit with Cole Ruud-Johnson

BiggerPockets Real Estate Podcast

NOTE

Aim High with Absentee Equity

To succeed in real estate cold calling, prioritize targeting higher equity absentee property owners. An absentee owner is defined as someone whose mailing address differs from the property's address. Focus on properties with at least 40% equity to avoid complications like seller financing for beginners. Utilize online tools to compile a list of such owners, making sure to obtain their contact information through skip tracing. Keep initial conversations straightforward and informal to build confidence, positioning yourself as part of a local real estate investment company rather than presenting a 'CEO' persona. A simple introduction referencing recent activity in the area can effectively engage potential sellers.

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