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20VC: Benchmark's Sarah Tavel on Are Foundation Models Commoditising | Why Frontier Models Will Be Closed Source | Why the Value is in the Application Layer | The Future of AI is "Selling the Work" Not the Tools
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
**Why Be Real didn't succeed **
The reason Be Real didn't succeed was due to the competition from highly addictive short-form video platforms like TikTok and Instagram. Although the app aimed to provide authenticity in a world of depression and anxiety on social media, it couldn't capture enough consumer attention. The addictive nature of the short-form video content, driven by algorithms, diverted users' focus away from Be Real. The desire for authenticity couldn't outweigh the intense competition and dopamine-inducing content offered by other platforms, making it challenging for Be Real to hold onto users' attention.
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