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What It Really Takes to Grow Your Business | Ep 716
The Game w/ Alex Hormozi
Focus on Marketing and Sales Over Fitness in Business
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The speaker initially thought the gym business was about fitness, macros, and workouts but realized it is actually mainly about marketing and sales. The key insight is that the most important aspect for success in any business is determining the biggest limiter with the highest return. Many business owners may not fully grasp the core focus of their business. For example, in the fitness industry, the most successful companies excel in customer acquisition, with the fitness aspect being a secondary concern.
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