The timing of sales and customer satisfaction is critical for success. The optimal moment to sell is before the experience, as consumers are more likely to purchase when they experience deprivation. After the experience, although customers feel satisfied and may provide positive endorsements, they are less likely to want to buy again immediately. Starting with free offerings can lead to greater long-term sales. This approach reduces initial barriers and allows businesses to build trust and rapport with customers before seeking payment. Additionally, hidden costs such as time and inconvenience often weigh more heavily on customers than the price itself, making it important to minimize these factors to justify higher charges in the future.
"The guy with 1000 testimonials will get more customers." In this episode, Alex (@AlexHormozi) talks about how much proof of your product or service will drive sales. He breaks down a checklist for good proof to optimize formats, structure, and volume of your testimonials
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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