Ownership of Product Strategy and Vision

The strategic context, product vision, and product strategy should be owned by the product leader, who crafts a vision, inspires and convinces people, and leads with that vision. While product teams provide insights, it is crucial for the product leader to close the loop between continuous discovery and crafting the strategic context. Although some argue that product strategy should be owned by the team due to their proximity to insights, having multiple visions and strategies within a company would be chaotic.

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