108: Breaking Out of the CRO Pigeonhole with Jonny Longden
No Hacks: Optimising the Web for AI Agents
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Exploring Experimentation-Driven Development and Challenges in the Industry
Experimentation-driven development is essential to avoid wasted time and resources in web development. The lean startup methodology emphasizes that features should be validated through user needs before significant investment. Many companies running A/B tests lack the necessary understanding, leading to ineffective decision-making. The industry's challenge lies in bridging knowledge gaps and addressing elitist attitudes among practitioners. Education and improved tooling may be solutions, but current practices often render testing efforts pointless. This presents a significant issue that requires collective attention and strategy for meaningful progress.
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