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How To Validate, Launch, and Build Your First Digital Product
The Espresso Hour
The Importance of Price Anchoring in Creating an Offer
An offer is all about the magic combination of promising, price anchoring, and charging. To make an effective offer, you should anchor the price to either time or money. For example, a 15 minute keto cleanse or a million dollar keto diet for $100 a week. By doing this, you show the customer that your product saves them significant time or money compared to doing it themselves. It's all about creating a hook and promise that resonates with the customer.
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