187. Driving innovation with generative AI
Inside the Strategy Room
The Importance of Innovation and Innovation Culture
Innovation encompasses new products, processes, customer experiences, and business models. It involves shifting value propositions, using assets in new ways, and creating new outcomes. An innovation culture is key to driving outperformance. A survey revealed a significant percentage difference between top performers and bottom performers, indicating the importance of a strong innovation culture in achieving industry leadership and best-in-class speed.
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