Map the Journey to Identify Friction Points

Microsoft's foray into AI infrastructure highlights the critical importance of energy in advancing AI applications. The potential choke point in AI progress lies in energy supply, suggesting a strategic shift towards controlling energy infrastructure. For entrepreneurs, it is essential to meticulously map out the entire customer journey from identifying the customer and understanding their needs, to analyzing how they consume the product and their emotional response post-consumption. This thorough mapping reveals friction points within the business, allowing entrepreneurs to proactively address challenges and improve their offerings. Recognizing and addressing these friction points is crucial for securing investment and driving business growth.