55sec snip

Finding Mastery with Dr. Michael Gervais cover image

How To Escape the Comparison Trap | Creator of 'FOMO', Patrick McGinnis

Finding Mastery with Dr. Michael Gervais

NOTE

FOMO as a Marketing Tool

Marketers face the challenge of ensuring that Fear of Missing Out (FOMO) doesn't lead to customers making purchase decisions driven by fear rather than genuine enjoyment, as this can result in short-lived interactions. It is crucial for marketers to bridge the gap between perception and reality when leveraging FOMO to influence behavior. By ensuring that customers' expectations align with the actual product or service offered, marketers can effectively utilize FOMO as a powerful tool to drive customer engagement and loyalty.

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