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Advice Line: What To Do When Your Marketing Isn't Working (Jason Sherman)
Advisor Marketing Made Simple
Focus on What Works: Simplify Your Strategy
Separate successful strategies from distractions by concentrating solely on video content, particularly on YouTube. Acknowledge current challenges without fixating on call-to-actions or conversions. Emphasize clarity in messaging and focus marketing efforts specifically on video for improved engagement, leaving aside other platforms and content forms such as blogs, newsletters, and social media.
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