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Lessons - Building a Business Around Purpose, Passion, and Community | Lloyed Lobo - Co-Founder & President of Boast.ai
Success Story with Scott D. Clary
Prioritize Community of Practice Over Product
Identify the type of community you need to build, either a community of practice focused on shared learning and passion or a community of product centered on user engagement and product insights. For early-stage companies still seeking product-market fit, starting with a community of practice is crucial to foster learning and connection without an overt sales agenda. Avoid building a community of product too soon, as it may come off as insincere and sales-driven. Emphasize person-to-person interaction within the community to create a vibrant environment where members can engage with one another, independent of any central authority.
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