AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min snip
From $20K to $4.7M Profit with Short-Term Rentals in Under 3 Years with Nik & Isaac French. #053
The Koerner Office - Business Ideas, Advice & Deep Dives
Building a Brand and Maximizing Bookings through Social Media
A pivotal moment in brand development infused the business with innovative growth strategies, leading to the acquisition of approximately 100,000 social media followers and generating $700,000 to $800,000 in direct bookings from a $50,000 investment in giveaways. Direct bookings accounted for 80% of occupancy, resulting in a staggering 94-95% occupancy rate across seven cabins year-round. Revenue surpassed one million dollars, yielding a significant NOI of around $550,000. The property was refinanced after six months, doubling its initial appraisal and allowing for cash recovery and additional financial gains. Transitioning focus to content creation on Instagram, the channel proved vital for building brand identity in an overcrowded market where unique stays are increasingly sought. The emphasis on narrative and visual storytelling resonated with guests, leading to repeat stays and community engagement, establishing a loyal following and reinforcing the notion that social media can elevate a brand beyond mere transactions.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode