Assigning meaning or causality to certain aspects of a product without full understanding can lead to distractions from the core business. In the context of focusing on 'green crystals' instead of the quality of the soap, the company's energy was misdirected towards irrelevant activities like selling used DVDs. Reflecting on this, the company acknowledged that they could have achieved better results by concentrating on enhancing their core product and operations. The lesson learned was the importance of maintaining discipline and confidence in executing on the core aspects of the business to drive success.

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