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Beware the Illusory Truth Effect
Dr. Cohen uncovered the significant financial interests linked to promoting junk science like sports drinks, revealing the strong influence of money from sports drink companies in sponsoring sports events and funding sports professionals. Although sports drinks have declined in popularity, bottled water has now taken the top spot, marketed as essential for health despite the myth of needing eight glasses a day persisting. The illusory truth effect, where repetition of a statement leads to its acceptance as true, plays a key role in perpetuating such widespread myths.