2min snip

No Stupid Questions cover image

Why Are Stories Stickier Than Statistics? (Replay)

No Stupid Questions

NOTE

Engagement through Personal Narratives

Jurors tend to rely on narratives to make sense of complex, disorganized information presented during trials. This reliance stems from their need to weave personal stories that align with the inputs they receive. Jurors effectively filter facts through personal biases, creating a mental narrative that they then compare to the stories from both prosecution and defense. They ultimately choose the story that resonates most with their own experiences and beliefs. This phenomenon underscores a broader psychological tendency where individuals insert themselves into stories, enhancing engagement. Stories evoke emotional responses and facilitate understanding in a way that raw data and statistics cannot, as they resonate with our innate narcissistic tendencies.

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