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Here’s to mucking about!
Nerdette
The Paradox of Dating Apps and Profitability
Dating apps face a paradox where successful matchmaking leads to a loss of customers, impacting their revenue generation. Despite the aim of matchmaking, the apps also need to focus on profitability, especially as some user demographics prefer in-person meetings over digital interactions. This challenge has led dating app companies to adapt by shifting towards attracting more free users to become paid subscribers.
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